报告主题：Coping and enhancement buying motives of excessive buying: Development of a self-report scale

 　　报告人：Sunghwan Yi （University of Guelph，Canada） 

  　　报告人简介：Dr. Yi is an associate professor of Marketing & Consumer Studies at University of Guelph，Canada. He received a PhD in Pennsylvania State University and MBA in Seoul National University. His research interest includes automatic determinants of addictive, impulsive and compulsive consumer behavior (e.g., excessive buying, gambling), emotional experiences after yielding to temptation in addictive and impulsive consumption contexts & coping with self regulation failure, real-time assessment of consumption, affective antecedents, and post-consumption experiences via Ecological Momentary Assessment methodology.

  　　报告时间：2015年5月12日（周二）10:00-12:00

  　　报告地点：文科楼1400会议室

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管理学院市场营销系

2015年5月9日