教师简介

科学研究

主讲课程

社会服务

媒体报道

贾芳(1986-),女,黑龙江大庆人,现任深圳大学管理学院讲师、硕士生导师。2007年和2009年在中山大学先后获得学士学位和营销学硕士学位,2014年获香港城市大学市场营销专业哲学博士学位,2015-2016年获香港城市大学市场营销专业博士后证书。同年加入深圳大学,任管理学院教师。曾教授过多门课程,包括《销售管理》,《市场营销学》,《市场调研》等。主要研究领域包括营销战略、企业社会责任、制度理论、渠道管理等,曾在《Industrial Marketing Management》,《Journal of Business Research》等SSCI期刊发表论文多篇。主持国家自然科学基金青年项目1项,面上项目1项。

 

学历背景

1.哲学博士 2009.9-2014.7香港城市大学市场营销专业师从杨志林教授

2.管理学硕士 2007.9-2009.7中山大学市场营销专业 师从张秀娟副教授

3.管理学学士2003.9-2007.7中山大学市场营销专业

 

研究方向

营销战略、企业社会责任、制度理论、渠道管理等

代表性论文

RESEARCH PUBLICATIONS

Jia, Fang,Zhilin Yang. (2019). Perceptual Difference of Dependence and Trust in Marketing Channel: Reconsideration of Dependence Measurement. Asian Business Management, forthcoming.

Jia, Fang,Zhilin Yang, & Ling Jiang. (2018). The Effects of Government Relation and Institutional Environments on Channel Performance.AsiaPacific Journal of Marketing and Logistics, 30(3), 587-604.

Jia, Fang,Shaohan Cai, & Shen Xu. (2014). Interacting Effects of Uncertainties and Institutional Forces on Information Sharing in Marketing Channels.Industrial Marketing Management,43(5),737-746.Yang, Zhilin,FangJia,&Shaohan Cai. (2014). The Performance Implications of Perceptual Differences of Dependence in Marketing Channels: The Mediating Role of Trust.AsiaPacific Journal of Marketing and Logistics,26(3), 344-364.

Jia, Flora Fang,& Jeff Jianfeng Wang. (2013). Marketing Channel Relationships inChina: A Review and Integration with an Institution-Based Perspective.Journal ofBusiness Research, 66 (12), 2545-2551.

崔世娟,陈丽敏,贾芳. (2019).企业家社会资本、技术创新与企业绩效的关系研究.商学研究. 26(2),58-71.

 

CONFERENCE PRESENTATION

Jia, Fang,& Yan Lai (June 2019). Exploring Corporate Political Activity (CPA) in China. The 5th International Conference on Economics and Management (ISTP). Chengdu, China

Jia, Fang,Shijuan Cui, Peipei Kang, & Yan Lai (July 2018). The Relationship between Institutional Capital and Social Capital. 25thInternational Conference on Transdisciplinary Engineering (EI), Modena, Italy.Kang, Peipei,FangJia,& Zeyuan Li (July 2018). Research on Green Management Behavior Based on Institutional Environment. 25thInternational Conference on Transdisciplinary Engineering (EI), Modena, Italy.

Jia, Fang,& Yao Qin. (July 2017).Ownership, Institutional Environment and Institutional Capital: Evidence from China. International Conference on Transdisciplinary Engineering (EI), Singapore.

Jia, Fang,& Yao Qin. (June 2016).Gaining Institutional Capital in Uncertain Institutional Environment.14th Annual International Conference on Management, Athens, Greece. Qin,Yao, &FangJia.(Aug 2016).Effects of Employees’

Social Capital and Employees’ Proactive Effort on Customer Satisfaction in Service Organization.2016 International Conference on Marketing, Logistics,and Management. Kurume, Japan.Jia, Flora Fang,& Zhilin Yang. (July 2011).Mismatch betweenTrust and Interdependence: The Moderating Role of Power Imbalance. Paper presented at the Cambridge Business & Economics Conference (CBEC),Cambridge,UK.

 

科研课题

1. 国家自然科学基金面上项目,71872116,制度理论视角下的企业社会责任与制度资本的关系研究,2019/01-2022/12,48万元,在研,主持

2. 国家自然科学基金青年项目,71502113,企业制度资本对不确定性的管理机制:基于中国制度环境的实证研究,2015/01-2018/12,17万元,在研,主持

3. 国家自然科学基金面上项目,71772130,注意力基础观视角下高管团队战略反思对企业创新战略影响的混合方法研究,2018/01-2021/12,48万元,在研,参与

4. 国家自然科学基金面上项目,71172215,嵌入关系作为营销渠道中企业间治理机制:对其成因及后果的双边动态研究,2012/01-2015/12,46万元,已结题,参与

 

 

销售管理,市场营销导论,市场调研,市场营销学,市场营销,管理学原理,礼行天下