深大管院20周年院庆系列学术讲座第42期暨深大营销学术前沿(第35期)

来源: 发布时间:2017-11-07 15:15:01 浏览量:
    “深大营销学术前沿”是我校市场营销系打造的品牌学术活动,将邀请国内外营销学者主讲,旨在分享前沿的学术思想、成果及方法。
 
题目Brand Strategy in the Fourth Industrial Revolution Stage
主讲人:C. W. Park教授(美国南加州大学)
时间2017年11月13日下午14:30-16:30
地点文科楼1400会议室

主讲人:
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    Professor Park is currently director of Global Branding Center. Prior to joining USC, Professor Park was the Albert Wesley Frey Distinguished Professor of Marketing at the Katz School of Business at the University of Pittsburgh. Professor Park has recently published a book titled Brand Admiration: Building a Business People Love (Wiley). In addition, he has also published numerous articles in leading journals, including the Journal of Marketing Research, Journal of Consumer Research, and Journal of Marketing. He was the editor of the Journal of Consumer Psychology (2008-2012) and serves on the editorial board of the Journal of Marketing and the Journal of Consumer Psychology. 
                                               
    欢迎大家积极参与,体验“深大营销学术前沿”魅力!
 
管理学院市场营销系
2017年11月6日
 
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