深圳大学管理学院20周年院庆系列学术讲座(第28期)暨深圳大学管理科学前沿论坛(第44期)

来源: 发布时间:2017-06-30 16:38:55 浏览量:
   讲座题目: A comparative study of online review management strategies: Evidence from US and China
   主讲人:Dr. Run H. Niu (Webster University)               
   时间: 2017年7月7日(周五)10:20am-12:20pm
   地点: 文科楼1400管理学院会议室
   主持人:张庆宇教授
 
   内容简介:
   Given customers increasingly utilize online reviews to make purchase decisions, service managers recognize the importance of managing reviews on social media.  Based on in-depth interviews conducted with service organizations in US and China, we compare social media usage and online review management practices between these two countries. 
 
   主讲人简介:
   Dr. Run H. Niu is an Associate Professor of Operations Management at Webster University. She received her Ph.D. degree in Management Science from the University of Alberta. Her research interests include the impact of social media on service operations and recovery strategies, business applications in social media and virtual worlds, power in supply chain management and joint decision problems on the interfaces of operations and marketing. She has published in Decision Support Systems, European Journal of Marketing, International Journal of Quality and Reliability Management, International Journal of Operations and Production Management, Asian Pacific Journal of Operations Research, Information System and e-Business Management Journal, Journal of Business and Leadership and others.

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深圳大学 管理学院
管理科学系
深圳大学商业分析与供应链研究所
2017年6月29日
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