深圳大学管理学院20周年院庆系列学术讲座(第26期)暨深圳大学管理科学前沿论坛(第43期)

来源: 发布时间:2017-06-20 11:31:24 浏览量:
    讲座题目: Leader-Based Collective Bargaining: Cooperation Mechanism and Incentive Analysis
    主讲人:牛保庄 教授 (华南理工大学工商管理学院)                           
    时间: 2017年6月23日(周五)10:20am-12:20pm             
    地点: 文科楼1400管理学院会议室
    主持人:马利军 教授 管理科学系副主任
    内容简介                                                 
    We study a leader-based collective bargaining (LCB), under which a leading buyer (leader) and a following buyer (follower) form an alliance to jointly purchase a common component from a supplier. Although the leader and the follower cooperate in their component purchase, they compete in selling their end products. We first analyze the most common and simple form of LCB, the equal price LCB, under which the follower pays to the leader the same wholesale price that the leader obtains from his negotiation with the supplier. We compare each buyer’s profit under the equal price LCB with the benchmark where each buyer purchases separately from the supplier. We find that although the alliance might obtain a lower wholesale price and although the leader is always better off under the equal price LCB, the follower can be worse off if the competition intensity of the leader’s and follower’s products is within an intermediate region.
We identify a competition effect resulting from the equal price LCB that can place the follower at a disadvantage in the competition. This finding implies that the equal price LCB might not be sustainable in practice. In view of this limitation, we investigate an alternative form of LCB, the fixed price LCB, under which the follower pays a fixed price to the leader regardless of the wholesale price the leader obtains from the supplier. We show that the fixed price LCB benefits not only the leader but also the follower, compared with separate purchases, which implies that the fixed price LCB always achieves a win-win outcome for the buyers. Our analysis further shows that even the supplier might benefit from this form of LCB.
 
    主讲人简介 
    牛保庄,华南理工大学工商管理学院教授,博导,先后于山东大学、华南理工大学和香港理工大学获得本、硕、博士学位。研究方向为采购分销竞合博弈模型,跨境物流供应链管理。近4年有21篇SSCI/SCI论文,第一/通讯发表在MSOM(1篇)、POM (2篇)、TRB(1篇)等期刊.获国际最佳论文奖4项,主持国家自科面上和青年项目各1项,省部级4项。2次与国务院发展研究中心合作调研,主笔2017广东省政协重点培育提案。任民革广东省委委员,中国决策科学学会理事,中国物流教指委青年委员会副主任。入选广东省高校优秀青年教师、广东省高校“千百十工程”培养对象、中山大学百人计划及华南理工大学杰出人才引进计划。是国际顶级期刊MSOM, POM及十余种国际知名期刊NRL,Decision Sciences, EJOR, Omega, TRE, IJPE 等论文评审专家。欢迎感兴趣的师生参加!
 
深圳大学 管理学院
管理科学系
2017年6月20日
 
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