• 周南

    市场营销系/特聘教授、博士生导师

    办公室电话:0755-26534161

教师简介

科学研究

主讲课程

社会服务

媒体报道

   周南(1952-),男,福建古田人,长江学者,深圳大学管理学院市场营销系特聘教授。

   周老师在福建沙县长大,读过一年初中,插过近六年队,当过三年工农兵大学生,1978年毕业于福州大学土建系工业与民用建筑专业,1981年考上教育部出国研究生,1984年获美国爱达荷州立大学工商管理硕士,1987年获犹他大学市场营销学博士,接着先后在犹他大学与加拿大Acadia 大学任教,1994年 “海归”到香港城市理工学院(后来改名为香港城市大学),1997-2009年任市场营销学习代主任/系主任,2017年进一步“海归”到深圳大学。

  周老师是著名华人营销学者,被中国教育部聘为2007年度长江学者,任武汉大学长江学者讲座教授,为企业管理学科的第一位长江学者讲座教授。

  周老师的学术道路已从“天边”走到了“眼前”,研究思维从黑白(事为主)转变为阴阳(人为主),研究方式从美国式转变为中国式,研究方向为品牌营销、中国文化与《道德经》。周老师写论文、讲课或演讲时,当年从美国学来的学术用语越来越少,而中国这片土地上的生活用语越来越多。

 

研究方向

  品牌营销、中国文化、《道德经》


科研课题

1.    国家自然科学基金面上项目,“动态虚拟代言人对品牌态度的影响研究:时距知觉理论视角”(批准号:71772127),2018.1-2021.12,经费47万,项目参与人。

2.    国家自然科学基金面上项目,“注意力基础观视角下高管团队战略反思对企业创新战略影响的混合方法研究”(批准号:71772130),2018.1-2021.12,经费48万,项目参与人。

3.    国家自然科学基金面上项目,“品牌全球化中的来源国文化符号及其对消费者品牌支持的影响”(批准号:71672054),2017.1-2020.12,经费48万,项目参与人。

 

期刊论文

1.    闫泽斌,杨治,周南.企业技术能力对外部技术利用的影响.管理评论,2017,29(7),46-60.(CSSCI源刊)

2.    王新刚,周玲,周南. 品牌丑闻跨国非对称溢出效应研究——国家形象构成要素视角.经济管理,2017(4).(CSSCI源刊)

3.    周南. 一年土,二年洋,三年回头认爹娘,管理学报(CSSCI),2017,14(1),20-22.(CSSCI源刊)

4.    董维维,庄贵军,周南,郭茹. 破坏性行为对渠道合作和绩效的影响:治理机制的权变作用.华东经济管理,2016,30(1),162-170.(CSSCI源刊)

5.    王殿文,黄敏学,周南.初次购买和升级购买中的社会传染.管理科学,2016,29(5),106-115.(国家自然科学基金委员会管理科学部A级重要期刊;CSSCI源刊)

6.    张闯,徐佳,杜楠,周南.基于本土文化的营销渠道中私人关系对投机行为的影响研究.管理学报,2016,13(7),958-971.(国家自然科学基金委员会管理科学部B级重要期刊;CSSCI源刊)

7.    汪涛,冯文婷,雷卫华,周南. 如何致谢好心人:致谢类型对捐赠行为的影响.营销科学学报,2016,12(3).(CSSCI集刊)

8.    王璐,黄敏学,肖橹,周南. 社会资本的双面性:社会结构、知识流动与共有协同式新产品开发.营销科学学报,2016,12(2):1-13.(CSSCI集刊)

9.    冯文婷,汪涛,魏华,周南. 孤独让我爱上你:产品陈列对孤独个体产品偏好的影响,心理学报,2016,48(4),398-409.(国家自然科学基金委员会管理科学部A级重要期刊;CSSCI源刊)

10.   Zhou Z,Su C,Zhang N,et al. Becoming Friends in Online Brand Communities:Evidence From China[J]. Journal of ComputerMediated Communication,2016,21(1):69-86.(SSCI JCR-Q1分区; IF:4.113,在79本传播学SSCI期刊中排名第2)

11.   胡琴芳,张广玲,江诗松,周南. 基于连带责任的供应商集群内机会主义行为治理研究——一种网络治理模式,南开管理评论,2016,19(1),97-107.(国家自然科学基金委员会管理科学部A级重要期刊;CSSCI源刊)

12.   童泽林,王新刚,李丹妮,周玲,周南.消费者对品牌慈善地域不一致行为的负面评价及其扭转机制.管理世界,2016,1,129-138.(国内权威期刊;CSSCI源刊)

13.   童泽林,黄静,张欣瑞,朱丽娅,周南. 企业家公德和私德行为的消费者反应:差序格局的文化影响,管理世界,2015,4,103-111.(国内权威期刊;CSSCI源刊)

14.   贾利军,周南,何佳讯. 基于太极生化模式的营销进化论思考,周易研究,2015(3):73-81.(CSSCI源刊)

15.   赵卫宏,周南,朱海庆. 基于资源与制度视角的区域品牌化驱动机理与策略研究[J]. 宏观经济研究,2015(2):26-38.(CSSCI源刊)

16.   付晓蓉,谢庆红,周南,等. 员工“私有”信任向企业“公有”信任的转移研究[J]. 管理科学(CSSCI),2015,28(3):90-101.(国家自然科学基金委员会管理科学部A级重要期刊;CSSCI源刊)

17.   Wang G,Dou W,Zhu W,et al. The effects of firm capabilities on external collaboration and performance:The moderating role of market turbulence[J]. Journal of Business Research,2015,68(9):1928-1936.(SSCI JCR-Q3分区; IF:1.306)

18.   Zhou Y,Zhang X,Zhuang G,et al. Relational norms and collaborative activities: Roles in reducing opportunism in marketing channels [J]. Industrial Marketing Management,2015,46:147-159.(SCI ; IF:3.166)

19.   黄静,熊小明,周南. 企业家代言的自我效应影响因素研究[J]. 管理学报,2015,12(5):757-764.(CSSCI源刊)

20.   黄敏学,廖俊云,周南. 社区体验能提升消费者的品牌忠诚吗——不同体验成分的作用与影响机制研究[J]. 南开管理评论,2015, 18(3):151-160.(国家自然科学基金委员会管理科学部A级重要期刊;CSSCI源刊)

21.   汪涛,金珞欣,周南.制度互补性如何影响跨国企业的海外经营绩效——基于比较制度优势理论视角[J]. 学术论坛(CSSCI),2015,38(3):42-47.(CSSCI源刊)

22.   周南,王殿文.显著的植入式广告能带来更好的品牌态度吗——植入式广告显著性影响机制研究[J]. 南开管理评论(CSSCI),2014,17(2):142-152.(国家自然科学基金委员会管理科学部A级重要期刊;CSSCI源刊)

23.   黄静,朱丽娅,周南. 企业家微博信息对其形象评价的影响机制研究[J]. 管理世界(CSSCI),2014(9):107-119.(国内权威期刊;CSSCI源刊)

24.   Zhou Y,Tsang A S L,Huang M,et al. Does delaying service-failure resolution ever make sense?[J]. Journal of Business Research,2014,67(2):159-166.

25.   Wei Y,O'Neill H,Lee R P,et al. The Impact of Innovative Culture on Individual Employees:The Moderating Role of Market Information Sharing[J].Journal of Product Innovation Management,2013,30(5):1027-1041.

26.   Zhou Y,Huang M,Tsang A S L,et al. Recovery strategy for group service failures: The interaction effects between recovery modes and recovery dimensions[J]. European Journal of Marketing,2013,47(8):1133-1156.

27.   Zhang N,Zhou Z M, Su C T,Zhou N. How do different types of community commitment influence brand commitment?The mediation of brand attachment.[J]. Cyberpsychology Behavior & Social Networking,2013,16(11):836-842.

28.   张闯,庄贵军,周南. 如何从中国情境中创新营销理论?本土营销理论的建构路径、方法及其挑战,管理世界,2013(12),89-100.(国内权威期刊;CSSCI源刊)

29.   Guangping Wang,Wenyu Dou,Hairong Li,et al. Advertiser Risk Taking, Campaign Originality,and Campaign Performance[J]. Journal of Advertising,2013,42(1):42-53.(SSCI JCR-Q1分区; IF:2.896,在79本传播学SSCI期刊中排名第6)

30.   周南,曾宪聚. “情理营销”与“法理营销”:中国营销理论发展过程中若干问题思考[J]. 管理学报,2012,09(4): 481-491.(CSSCI源刊)

31.   汪涛,周玲,周南,等. 来源国形象是如何形成的?——基于美、印消费者评价和合理性理论视角的扎根研究[J]. 管理世界,2012(3):113-126.(国内权威期刊;CSSCI源刊)

32.   Zhou Z,Zhang Q,Su C,Zhou N. How do brand communities generate brand relationships? Intermediate mechanisms [J]. Journal of Business Research,2012,65(7):890-895.

33.   Wei Y,Frankwick G L,Gao T,Zhou N. Consumer adoption intentions toward the internet in China: The effects of impersonal and interpersonal communication channels[J]. Journal of Advertising Research,2011(51),594-607.

34.   周志民,贺和平,苏晨汀,周南. 在线品牌社群中E-社会资本的形成机制研究[J]. 营销科学学报,7(2):1-22.(CSSCI集刊)

35.   寿志钢,朱文婷,苏晨汀,周南. 营销渠道中的行为控制如何影响信任关系——基于角色理论和公平理论的实证研究[J]. 管理世界,2011(10):58-69.(国内权威期刊;CSSCI源刊)

36.   周南. 三十年营销学旅反思:“自胜者强,知足者富” ?[J]. 营销科学学报,2011 (3):1-7.(CSSCI集刊)

37.   Huang M,Cai F,Tsang A S L,et al. Making your online voice loud: the critical role of WOM information[J]. European Journal of Marketing,2011,45(7/8):1277-1297.

38.   Dou W,Li H,Zhou N,et al. Exploring relationship satisfaction between global professional service firms and local clients in emerging markets[J]. Journal of International Business Studies,2010,41(7):1198-1217.

39.   黄静,王新刚,张司飞,周南. 企业家违情与违法行为对品牌形象的影响[J].管理世界,2010(5):96-107.(国内权威期刊;CSSCI源刊)

40.   黄静,姚琦,周南. 品牌关系准则对再续品牌关系意愿的影响[J]. 经济管理,2010(3):79-85.(CSSCI源刊)

41.   郭锐,严良,苏晨汀,周南. 不对称品牌联盟对弱势品牌稀释研究:"攀龙附凤"还是"引火烧身"?[J]. 中国软科学,2010(02):132-141.(CSSCI源刊)

42.   郭锐,汪涛,周南. 国外品牌在中国的转化研究:基于制度理论[J].财贸经济2010(10):114-119.(CSSCI源刊)

43.   Dou W,Kai H L,Su C et al. Brand Positioning Strategy Using Search Engine Marketing.[J]. Mis Quarterly,2010,34(2):261-279.

44.   Su C,Yang Z, Zhuang G,et al. Interpersonal influence as an alternative channel communication behavior in emerging markets: The case of China[J]. Social Science Electronic Publishing,2009,40(4):668-689.

45.   周南,詹志方.  “天、地、人”品牌营销[J]. 市场营销导刊,2009(3):44-47.(核心期刊)

46.   TsangSing Chan,Geng Cui,Nan Zhou. Competition Between Foreign and Domestic Brands: A Study of Consumer Purchases in China[J]. Journal of Global Marketing,2009,22(3):181-197.

47.   Zhou,Kevin Zheng,Li,Julie Juan,Zhou,Nan, et al. Market orientation, job satisfaction,product quality,and firm performance: evidence from China[J]. Strategic Management Journal,2008,29(9):985-1000.

48.   徐岚,杨志林,周南,等. 友善和正直:何时对品牌信任更重要?——影响友善和正直与品牌信任关系的调节变量研究[J]. 营销科学学报,2008(1):15-35.(CSSCI集刊)

49.   Su C,Zhou K Z,Zhou N,et al. Harmonizing conflict in husband–wife purchase decision making: perceived fairness and spousal influence dynamics[J]. Journal of the Academy of Marketing Science,2008,36(3):378-394.

50.   Hairong Li,Wenyu Dou,Guangping Wang,et al. The Effect of Agency Creativity on Campaign Outcomes: The Moderating Role of Market Conditions[J]. Journal of Advertising,2008,37(4):109-120.

51.   Zhuang G,Zhou N,Zhou L,et al. Asymmetric effects of brand origin confusion:Evidence from the emerging market of China[J]. International Marketing Review,2008,25(4):441-457.

52.   Li F,Zhou N,Kashyap R, et al. Brand trust as a second-order factor: an alternative measurement model[J]. International Journal of Market Research,2008,50(6):817-839.

53.   Wang G,Dou W,Zhou N. Consumption attitudes and adoption of new consumer products: a contingency approach[J]. European Journal of Marketing,2008,42(1/2):238-254.

54.   寿志钢,苏晨汀,杨志林,周南. 零售商的能力与友善如何影响供应商的关系行为——基于信任理论的实证研究[J]. 管理世界,2008(2):97-109.(国内权威期刊;CSSCI源刊)

55.   庄贵军,周南,苏晨汀,等. 社会资本与关系导向对于营销渠道中企业之间沟通方式与策略的影响[J]. 系统工程理论与实践,2008,28(3):1-15.(CSSCI源刊)

56.   Murray J Y,Gao G Y,Kotabe M,et al. Assessing Measurement Invariance of Export Market Orientation: A Study of Chinese and Non-Chinese Firms in China[J]. Journal of International Marketing,2007,15(4):41-62.

57.   崔楠,王光平,窦文宇与周南. 消费价值观对中国消费者新产品采用的影响,营销科学学报,20073(1):25-38.(CSSCI集刊)

58.   庄贵军,周南,周连喜.品牌原产地困惑对于消费者喜爱与购买本土品牌和境外品牌的影响[J]. 财贸经济,2007(02):98-104.(CSSCI源刊)

59.   Zhou N,Zhuang G,Yip S C. Perceptual difference of dependence and its impact on conflict in marketing channels in China: An empirical study with two-sided data[J].Industrial Marketing Management, 2007,36(3):309-321.

60.   Bao Y,Zhou K Z,Zhou N. Social alienation in a transitional economy: Antecedents and impact on attitude toward social reform[J]. Journal of Business Research,2006,59(9):990-998.

61.   庄贵军,周筱莲,周南. 零售商与供应商之间依赖关系的实证研究[J].商业经济与管理,2006(6):20-25.(CSSCI源刊)

62.   Guijun Zhuang,Alex S.L. Tsang,Nan Zhou,et al. Impacts of situational factors on buying decisions in shopping malls: An empirical study with multinational data[J]. European Journal of Marketing,2006(17):17-43.

63.   Guijun Zhuang, Neil C. Herndon Jr, Nan Zhou. Exercises of power in marketing channel dyads:Power advantage versus power disadvantage [J]. International Review of Retail Distribution & Consumer Research,2006,16(1):1-22.

64.   庄贵军,周南,周连喜. 国货意识、品牌特性与消费者本土品牌偏好——一个跨行业产品的实证检验[J].管理世界(CSSCI),2006(7):85-94.(国内权威期刊;CSSCI源刊)

65.   Dou W,Wang G,Zhou N. Generational and Regional Differences in Media Consumption Patterns of Chinese Generation X Consumers[J]. Journal of Advertising,2006,35(2):101-110.

66.   庄贵军,曾仕龙,周南,等. 购物中心大额购买者与小额购买者的行为差异:一项跨国和跨地区的比较研究[J]. 系统工程理论与实践,2005,25(5):27-35.(CSSCI源刊)

67.   Yang Z,Bi Z,Zhou N. The Double Jeopardy Phenomenon and the Mediating Effect of Brand Penetration between Advertising and Brand Loyalty[J]. 2005,45(2):211-221.

68.   Murray J Y,Kotabe M,Zhou J N. Strategic alliance-based sourcing and market performance: evidence from foreign firms operating in China[J]. Journal of International Business Studies,2005,36(2):187-208.

69.   Zhilin Yang,ShaohanCai,Zheng Zhou,et al. Development and validation of an instrument to measure user perceived service quality of information presenting Web portals[J]. Information & Management,2005,42(4):575-589.

70.   Tsang A S L,Zhou N. Newsgroup participants as opinion leaders and seekers in online and offline communication environments.[J]. Journal of Business Research,2005,58(9):1186-1193.

71.   Zhou K Z,Gao G Y,Yang Z,et al. Developing strategic orientation in China: antecedents and consequences of market and innovation orientations[J].Journal of Business Research,2005,58(8):1049-1058.

72.   Zhilin Yang,Nan Zhou,Jie Chen. Brand Choice of Older Chinese Consumers[J]. Journal of International Consumer Marketing,2005,17(4):65-81.

73.   Zhuang G,Zhou N. The relationship between power and dependence in marketing channels[J]. European Journal of Marketing,2004,38(5/6): 675-693.

74.   Zhou N,Belk R W. Chinese Consumer Readings of Global and Local Advertising Appeals[J]. Journal of Advertising,2004,33(3):63-76.

75.   Kevin Zheng Zhou,Julie Juan Li,Nan Zhou. Employee's Perceptions of Market Orientation in a Transitional Economy[J]. Journal of Global Marketing,2004,17(4):5-22.

76.   Li F,Nicholls J A F,Zhou N,et al. A Pacific Rim debut: shoppers in China and Chile[J]. Asia Pacific Journal of Marketing & Logistics,2003,15(1/2):115-131.

77.   Alex S. L. Tsang,Guijun Zhuang,Fuan Li,et al. A Comparison of Shopping Behavior in Xi'an and Hong Kong Malls[J].Journal of International Consumer Marketing,2004,16(1):29-46.

78.   Ouyang M,Zhou N,Zhou D,et al. Does Nationalist Appeal Affect Chinese University Students' Product Evaluation? A Conjoint Analysis[J]. Asian Journal of Marketing,2002.

79.   Guijun Zhuang,Neil C. Herndon Jr,Joe Nan Zhou. The Transforming Structure of Competition in China's Retail Industry[J]. Journal of Marketing Channels,2003,11(1):27-51.

80.   K S Law,D K Tse, N Zhou. Does human resource management matter in a transitional economy? China as an example[J]. Journal of International Business Studies,2003,34(3):255-265.

81.   Nan Zhou,Dongsheng Zhou,Ming Ouyang. Long-Term Effects of Television Advertising on Sales of Consumer Durables and Nondurables--The Case of China[J]. Journal of Advertising,2003,32(2):45-54.

82.   Ouyang M,Zhou D,Zhou N. Estimating marketing persistence on sales of consumer durables in China[J]. Journal of Business Research, 2002, 55(4):337-342.

83.   Lau C M,Tse D K,Zhou N. Institutional Forces and Organizational Culture in China: Effects on Change Schemas,Firm Commitment and Job Satisfaction[J]. Journal of International Business Studies,2002,33(3):533-550.

84.   Guijun B Z,Zhou N. The Customers' Behavior in the Shopping Center:an Investigation,Comparison and Validation[J]. Management World,2001:181-188.

85.   Ouyang M,Zhou D,Zhou N. Twenty Years of Research on Marketing in China: A Review and Assessment of Journal Publications[J]. Journal of Global Marketing,2000,14(1):187-199.

86.   Yuming Fu,David K. Tse,Nan Zhou. Housing Choice Behavior of Urban Workers in China's Transition to a Housing Market[J]. Journal of Urban Economics,2000,47(1):61-87.

87.   Nan Zhou,Oliver H.M. Yau,Liqiong Lin. For Love or Money: A Longitudinal Content Analysis of Chinese Personal Advertisements, 1984–1995[J]. Journal of Current Issues & Research in Advertising,1997,19(2):65-77.

88.   Nan Zhou,LinmingMeng. Marketing in an Emerging Consumer Society:Character Images in China's Consumer Magazine Advertising [J]. Asia Pacific Business Review,1997,3(3):105-117.

89.   Roberts S D, Zhou N. The 50 and Older Characters in the Advertisements of Modern Maturity: Growing Older,Getting Better?[J]. Journal of Applied Gerontology,1997,16(2):208-220.

90.   Zhou N,Abdullah Z. Canadian Matchmaker Advertisements: The More Things Change,The More They Remain the Same[J]. International Journal of Advertising,1995(4):334-348.

91.   Belk R W,Zhou N. China's advertising and the export marketing learning curve: The first decade[J].Journal of Advertising Research,1993(33): 50-66.

92.   Zhou N. The Revival and Growth of Marketing Education in China[J]. Journal of Marketing Education,1991,13(2):18-24.

93.   Richard M. Sparkman,Jr,Nan Zhou. Response to ”The Two Nations of Canada vs. The Nine Nations of North America[J]. Journal of International Consumer Marketing,1991,3(3):141-143.

94.   Sparkman R M,Follows S B,Zhou N. The Use of InterSectional Competition with an Oral Project in the Introductory Marketing Course[J]. Journal of Marketing Education,1990,12(3):34-41.

95.   Tse D K,Belk R W,Zhou N. Becoming a Consumer Society: A Longitudinal and Cross-Cultural Content Analysis of Print Ads from Hong Kong, the People's Republic of China,and Taiwan[J]. Journal of Consumer Research,1989,15(4):457-472.

 

著作

周南(主编):《登山观海:146 名管理学研究者的求索心路》,北京大学出版社,2016年10月。Zhou, Nan, eds. (2016),NoMountainisTooHigh,NoOceanisTooWide:Reflectionsof146BusinessandMarketingScholars,Beijing,China:PekingUniversity Press (inChinese).

 

周南,《佛光下的星巴克:道德经的启示》,北京大学出版社,2015 年 10 月。Zhou, Nan (2015), The Starbucks Coffee Shop in FoGuang Shan: A MessagefromtheDaoDeJing,Beijing,China:PekingUniversityPress(in Chinese).

 

周南,《要钱还是要命:道德经的启示》,北京大学出版社,2012年9月。ZhouNan(2012),TheDilemmabetweenMoneyandLife:AMessagefromthe DaoDeJing,Beijing,China:PekingUniversityPress(inChinese).

 

Zhou,Nan and Yougen Wu .An English-Chinese Dictionary of Marketing Terms (Translating and Editing),Fuzhou,China: Fujian People’s Publishing Co,1988年.



奖项荣誉

童泽林,周元元,周玲,彭璐珞,周南。自己人与外人:品牌与消费者关系动向对跨国慈善行为评价的影响。在第十届华人心理学家学术研讨会中被评为华人新秀奖论文三等奖。


l  《品牌与人生》


l  教育部长江学者奖励计划评审专家

l  中国高等院校市场学研究会常务理事

l  Journal of Macro-Marketing 编委会成员

l  武汉大学经济管理学院周南勤奋奖学金