Department of Marketing

The Department of Marketing was founded in September 2005, with enrollment of 120 undergraduate students each year. The department contributes to both academic and practice domains of marketing by continuing the strategic goals of training high-quality marketing students, doing good marketing research and providing social services for Shenzhen and the world.


The department has 16 faculty members, including 2 professors, 5 associate professors and 9 assistant professors. Most of the faculty members have oversea studying or working experiences. The research fields of the faculty members are focusing on brand management, consumer behavior, service marketing, new product development and other marketing research domains. The education highlights of the department focus on the training of undergraduate students with marketing practice and encourage students to do simulated marketing projects or collaborative industrial projects. Many faculty members have industrial experiences. The department offers several practical courses and simulated experiments, collaborates with industrial companies on campus competitions in practical marketing projects, builds off-campus internship base, and hosts seminars on a series of marketing topics. These activities provide a good support to the department’s long-term mission.


The graduates from Department of Marketing are very popular among employers for their solid knowledge, open eye sights, and strong practical skills. Based on a very recognized report from in 2015, the graduates in Marketing from Shenzhen University are the most popular among high-tech employers (Top 5 among all the universities in China), which demonstrated the wide recognition of students graduated from the department.



Address: Arts Building, 3688 Nanhai Ave, Shenzhen 518060, P.R. China
Tel: +86 755 26536121 Fax: +86 755 26534451